Generation Z Accounting Students: What Affects Their Perceptions About Career Choices as Public Accountants?

Abstract

Analyzing the factors that influence the career choice of Generation Z accounting students as public accountants is the purpose of this study. These factors are Learning Approach, Work Environment, Motivation, Financial Rewards, Job Market Considerations. This research was conducted during the COVID-19 period.  Researchers distributed questionnaires to accounting students of generation Z in the final semester, with an age range between 20 to 23 years, at that age students will have obtained graduation and choose a level. career. Purpose sampling technique was used in sampling and obtained as many as 75 students. SmartPLS 3 is a tool used in data processing. The results of the data analysis showed that the career choice of generation Z accounting students was positively influenced by the learning approach and motivation factors but not by work environment, labor market considerations and financial rewards,  . Based on the research results, accounting students are still hesitant or prefer neutral in terms of work environment, market considerations and financial rewards due to the lack of student knowledge in this regard