Green Banking: An Empirical Study On Customers' Perspective

Abstract

In this present scenario of globalization, all of the sectors of the world economy are going through massive demanding situations to deal with the environmental problems and their associated effects on their day-to-day corporations. Society is turning into an increasing number of involved and concerned approximately the herbal environment, It isn't always best the concern of the authorities however also of different stakeholders like economic establishments consisting of banks, which might be playing a fundamental function in the improvement of the society. The banking sector is one of the gold standard sectors in our country. It performs a completely vital position in the boom of the Indian economic system. Like other sectors, the banking sector also has its duty to protect the environment. To fulfill this responsibility, the banking sector has adopted the concept of Green Banking. This paper is a niche try and unveil the awareness of inexperienced banking initiatives, frequency of utilization of green services, and factors affecting the acquisition of inexperienced offerings among clients of decided on public and private sector banks in Chennai. The findings discovered an excessive degree of attention approximately the inexperienced banking concept and the most widely used inexperienced product are debit and credit playing cards. The consequences highlighted that no matter the education level of customers, there's no distinction between the usages of inexperienced banking offerings. Application of factor evaluation unveiled three predominant factors affecting the purchase of inexperienced offerings i.e. online transactions, safe and secure transactions, and environmental benefits.