Impact of Big Data and Data Analysis on Accounting Function : Evidence from Palestine

Abstract

The goal of this study is to examine how big data and data analysis have affected the accounting process in Palestine. For the study's objectives, 147 questionnaires were issued to Palestinians working in auditing, internal control, and academics who specialize in big data analysis. More than one hundred individuals took the survey. Moreover, half of the people participated in the survey. Additionally, the research tried to validate the theory. The researcher used a variety of statistical tools, including the mean, the standard deviation, and the T-test, to examine the data. Research shows that big data analysis has a considerable influence on accounting professions and contributes significantly to the development of accounting skills in PalestineFollowing the results of the hypotheses, it was concluded that both of the two null sub-hypotheses should be rejected. The following recommendations were made by the researcher in light of the findings: There is a dire need for undergraduate accounting students to learn about big data and business analysis in order to better prepare them for the demands of today's corporate environment. Big data analysis is critical in the domains of accounting and finance, and the holding of seminars and training courses is a vital step in teaching academics and researchers.