Plantation Awareness Regarding Clean Green Pakistan: An Analytical Study of University Students of Lahore

Abstract

This study's goal is to explore the impact of electronic media on the plantation regarding Clean Green Pakistan Movement. Climate and environmental changes are the primary debate among worldwide media and policymakers. The fact that our planet is getting warmer daily has triggered an alarm in the many forms of life that inhabit it. The world is becoming increasingly polluted, causing problems for humans and all other living things. What is the role of the mass media, as the fourth pillar of the state, in providing information and raising awareness about the need to address these problematic environmental changes? How are the news bulletins of GEO news, ARY news, and City 42 educating university students in Lahore about CGPM's planting activities? This study aims to shed attention on the serious topic of environmental change and examine media coverage of plantations. This study looks at the current situation, the causes of ecological change worldwide, and how the government addresses this issue. The nature of this investigation is quantitative. 200 respondents from two public and two private universities of Lahore comprised the sample for this study. According to the findings, the hypotheses are accepted. It is determined that university students in Lahore actively participated in this movement and acted with the recommendations after viewing news bulletins linked to the coverage of plantations regarding CGP.