The Impact of Social Media on Arabs Young People's Online Shopping

Abstract

This study aims to look at the elements that influence online shopping and learn more about the factors that influence online shopping among young people. This is done by looking at the characteristics that encourage individuals to shop online, such as security, quick delivery, comparable pricing, convenience, reduced prices, and a more extensive selection.

Over the years, the issue has been studied in several settings. Even though researchers from various types of businesses have made significant progress in recent years, the scope of these studies is relatively broad, the studies appear fragmented, and there is no research on this subject in the UAE, prompting the researcher to pick the topic and apply it in the UAE.

This paper investigates how social media has influenced young people's behavior, with the goals of determining the impact of social media on young people's brand identity and image creation, determining the influence of social media on their purchasing, and determining the effectiveness of social media on young people's brand loyalty. A survey was used as the study approach, using a questionnaire as the data collection tool and a descriptive statistic as the data analysis tool.

The study is characterized as a quantitative one. Three hundred people were polled for this study.

This study's empirical findings show that young people in the UAE still prefer social media for informational purposes rather than transactional objectives. However, this preference may alter over time as social media trust grows. In terms of involvement and the enhancement of e-commerce services, young people in the UAE have high expectations for what social media can do. However, they maintain that the private sector must take some actions to promote consumer participation and match their wants and expectations.