Marketing development at each stage of the product

Marketing development at each stage of the product

Authors

  • Martin Januška

Abstract

Any product has to go through four stages of introduction, growth, maturity and decline, with different marketing characteristics, they are: price-oriented trial sales method, direct sales method, unique product strategy, cost-oriented strategy; non-comprehensive Pricing, product line expansion, and tightening, harvesting, or consolidation strategies. In order to win the market, develop and strengthen yourself in the competition, you might as well try

Published

2021-03-01

How to Cite

Martin Januška. (2021). Marketing development at each stage of the product. CEMJP, 29(1), 37–37. Retrieved from http://journals.kozminski.cem-j.org/index.php/pl_cemj/article/view/255

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Section

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