Strategy Mastering In The Digital Era: A Literature Review Regarding The Latest Marketing Approaches

Abstract

The digital era has transformed the way people interact with brands, and marketers need to adapt to these changes by mastering new marketing strategies. This theoretical framework aims to provide a comprehensive understanding of the concept of mastery of marketing strategies in the digital era. This literature review aims to explore various effective and innovative digital marketing strategies and evaluate how integration between digital marketing and traditional marketing can create a more efficient and effective holistic marketing approach. The research method used is the literature review research method. In this review, we examine a variety of literature sources, including journal articles, books, industry reports, and case studies related to digital marketing and marketing integration. The results of this review show that successful digital marketing strategies include using social media, content marketing, search engine marketing (SEO and SEM), email marketing, and data analysis to optimize strategy. In addition, the integration of digital marketing and traditional marketing was identified as a key factor in creating a more holistic and effective marketing approach in dealing with increasingly complex market dynamics. We advise businesses to take advantage of the opportunities presented by digital marketing while keeping the fundamentals of traditional marketing in place. As a result, businesses may maximize their marketing efforts and boost revenue. The findings suggest a rising tide of scholarly output, and the study also offers some managerial implications that could be useful to those tasked with bringing cutting-edge marketing practices to their organizations.