A Study On The Behavioral Intention And Behavior Of Using E-Money In Vietnam

Abstract

Purpose – The study was conducted to determine the factors affecting the behavioral intention and behavior of using electronic money (E-money) in Vietnam.

Research methodology – The methods of Cronbach's Alpha test, Exploratory Factor Analysis, Confirmatory Factor Analysis, Structural Equation Modeling analysis were used in this study.

Findings – The factors have a positive effect on Behavioral Intention, such as: Social Influence, Consumer Knowledge, Effort Expectancy, and Hedonic Motivation. Performance Expectancy has a negative impact on Behavioral Intention. Behavioral Intention and Facilitating Conditions have a positive effect on Use Behavior. Security and Privacy, and Habit have a negative impact on Use Behavior.

Research limitations – Some factors may not have been presented in the research model. In the future, the research should expand the UTAUT2 model by adding necessary factors to increase the predictive ability of the research model on behavioral intentions and behavior of using E-money.

Practical implications – This research helps managers to develop their skills and expertise, and the study results may prove diagnostically useful to the payment services regarding determining the importance of factors on the behavioral intention and behavior of using E-money in Vietnam.

Originality/Value – Security and Privacy, Consumer Knowledge are two new factors compared to the UTAUT2 research model