The Renaissance Of Green Marketing Innovation Of Villages Sustainable Tourism

The Renaissance Of Green Marketing Innovation Of Villages Sustainable Tourism

Authors

  • TB. Dicky Faldy Syahid Noor, Tirta Mursitama, Sri Bramantoro Abdinagoro, Destha Titi Raharjana, Naima Andleeb

Keywords:

Green Marketing Innovation, Village Tourism, Rural Tourism, Bibliometric Analysis

Abstract

Green tourism for tourist villages is currently in great demand by tourists, and this has been the case since the COVID-19 pandemic when tourists want something to do with the outdoors. However, this phenomenon makes tourist village managers have to be extra focused on maintaining the environment, and one indication of sustainable tourist villages is implementing green marketing innovation as a form of responsible tourism. This research was created using Vos Viewer and Biblioshiny with data from Scopus as a tool to find the latest gaps in tourist villages that innovate in a green and sustainable manner; therefore, this research is a renaissance of the combination of previous research and will become a research concept in the future.

Published

2023-11-07

How to Cite

TB. Dicky Faldy Syahid Noor, Tirta Mursitama, Sri Bramantoro Abdinagoro, Destha Titi Raharjana, Naima Andleeb. (2023). The Renaissance Of Green Marketing Innovation Of Villages Sustainable Tourism. CEMJP, 31(4), 228–241. Retrieved from http://journals.kozminski.cem-j.org/index.php/pl_cemj/article/view/1088

Issue

Section

Articles
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