1.
Sulaiman Helmi, Bakti Setyadi*. Mediation Role of Brand Image and Brand Quality on the Effect of Sales Promotion on Purchase Decisions: Study of Indonesian MSMEs. (CEMJP) [Internet]. 2022 Oct. 10 [cited 2024 Nov. 14];30(4):566-77. Available from: http://journals.kozminski.cem-j.org/index.php/pl_cemj/article/view/56