Yi Huang,Yonghai Li, Brian Sheng-Xian Teo*. “The Mechanism of E-Commerce Anchor Attributes on Consumers’ Purchase Intention Based on Grounded Theory”. CEMJP, vol. 31, no. 2, June 2023, pp. 1172-9, http://journals.kozminski.cem-j.org/index.php/pl_cemj/article/view/858.