Dr. Zaeem Yasin, Dr. Haseeb ur Rehman Warrich, Saliha Arooj. 2022. “Brand Promotions on Special Occasions and Its Effects on The Purchasing Behavior of Consumers”. CEMJP 30 (4):77-85. http://journals.kozminski.cem-j.org/index.php/pl_cemj/article/view/5.