KARTIKEYA RAINA, OMDEEP GUPTA. How can the ‘big 4’ UK supermarkets (i.e. Morrisons, Asda, Tesco and Sainsbury’s) effectively compete with discount supermarkets (e.g. Lidl, Aldi). CEMJP, [S. l.], v. 30, n. 2, p. 37–42, 2022. Disponível em: http://journals.kozminski.cem-j.org/index.php/pl_cemj/article/view/557. Acesso em: 22 nov. 2024.