Product Quality Analysis of Shopping Customer Satisfaction at Uniqlo Bandung

Abstract

The quality of the product is one of the most essential aspects that plays a role in purchasing decisions and the level of happiness a consumer feels. Within the scope of this investigation, the physical qualities, dependability, usefulness, and aesthetics of a product all contribute to its overall quality. The purpose of this research is to investigate the connection between the quality of the products offered and the level of contentment experienced by customers who make purchases at Uniqlo locations located within the city of Bandung. This study takes a quantitative approach, and the research method that was utilized was a survey, which involved the distribution of questionnaires to clients who had recently made purchases at Uniqlo Bandung. The research revealed that the quality of the products sold at Uniqlo in Bandung has a favorable and significant influence on the level of contentment experienced by customers who shop there. Product quality is responsible for 42.8% of the variance in customer satisfaction, whereas other factors account for the remaining 57.2% of the variance. These other factors are not the focus of this study.