The Role Of Community-Based Tourism In Destination Social Responsibility And Sustainable Tourism Development In Carangsari Tourism Village

Abstract

Carangsari Tourism Village is one of the tourism destinations that experience stagnant growth every year. In addition to having problems related to cultural commodification due to cultural mixing, the developed tourism activity is not balanced with the participation of local communities, so sustainable tourism development at the local level tends to be worrying. This study analyzes the effect of destination social responsibility and community-based tourism on sustainable tourism development. This research was conducted in Carngsari Tourism Village with research subjects living or residing in Carangsari Tourism Village, Petang District at least 5 years old, at least 17 years old, having ID cards (KTP) of Badung Regency, and registered as members of Carangsari Traditional Village with a sample of 133 families. . The sample size was determined on a non-probability basis and snowball sampling was used in sample selection. The data collected by questionnaire was then analyzed using SEM-PLS. The results of research and data analysis indicate that community-based tourism has not directly been able to increase sustainable tourism development. However, other research shows that community-based tourism plays a role in stimulating destination social responsibility and furthermore destination social responsibility is able to increase sustainable tourism development. The strategy for developing the Carang Sari Tourism Village that can be suggested is to explore the natural and cultural potential that exists in the Carang Sari Village area, in the form of castle tourism by making Carang Sari Castle a tourist attraction.