Solutions to improve customers' satisfaction at Haidilao Hotpot in Ho Chi Minh City

Abstract

The objectives of this study were to investigate students’ experiences at Rajamangala University Technology Lanna Tak in using Google Translate for learning English and to explore their attitudes and satisfaction towards using Google Translate. The sample in this study was 925 students from 3 faculties and 1 major; stratified sampling was conducted to select the sample. The research instrument was a questionnaire which used Likert scale rating. Quantitative data was collected and analyzed to obtain the mean (x ̅) and standard deviation (SD) by using a statistical computer program and Microsoft Excel. The analyses of the mean and standard deviation (SD) were interpreted for each item to discover the students’ experiences towards using Google Translate (GT). Qualitative data was gathered by conducting in-depth focus group interviews which questioned students about their experiences using Google Translate, including attitudes and satisfaction. Finally, the analysis of the mean score was interpreted descriptively and the findings showed students’ experiences using Google Translate at a high level (x ̅ = 3.71) and the attitudes towards using Google Translate at a very high level (x ̅ = 4.30). Moreover, satisfaction towards using Google Translate was at a high level (x ̅ = 4.11).