Increasing Consumer Confidence in Online Business: Effective and Reliable Ways

Abstract

This research aims to discuss effective and reliable ways to increase consumer confidence in online business. Online business is growing rapidly in today's digital era, but there are still many consumers who feel distrustful of transacting online because of the risk of fraud or fraud. This research will use qualitative methods with data collection techniques through literature study. The collected data will be analyzed using a descriptive approach. The results of the study show that there are several effective and reliable ways to increase consumer confidence in online business, namely by paying attention to the goods being sold, paying attention to the quality of the photos, proper promotions, creating an easy system, communicating with customers, and testimonials. By increasing consumer confidence in online business, it is expected to have a positive impact on the growth of online business which is growing rapidly at this time.