Pancasila-Based Strategic Management and Indonesian Company Marketing Performance

Abstract

This study aims to develops Pancasila-Based Strategic Management and Indonesian Company Marketing Performance. The sampling technique is a way to determine the number of samples in accordance with the size of the sample that will be used as the actual data source, by taking into account the characteristics of the population and distribution to get a representative sample. (Margono, 2004) The cluster sampling used in this study is a group sampling technique. This type of sampling is carried out based on the respondent group and certain areas. For this particular study, the researcher chose a cluster of four manufacturing companies, a cluster of four trading companies, a cluster of four education service providers, and a cluster of four health service providers in the Jababeka industrial Estate. This research shows that there are 115 people (20.9%) who stated Strongly Agree on business performance in the marketing sector. This number mostly came from manufacturing companies with 40 people (7.3%), but in relative terms the four types of companies had advantages in the field of marketing performance. This is indicated by the proportion of respondents who work in the four companies are relatively the same. Meanwhile, with the application of Pancasila strategic management, 28.3% of respondents strongly agreed with the statement There is an increasing number of customers who protect our products and services. Meanwhile, 25.4 percent of respondents stated strongly agree with the statement Our customers are basically satisfied and happy with our products and services. This proves that the implementation of Pancasila-based strategic management in the field of marketing performance still needs to be improved.