Creative Industry Development Policy Innovation In The City Of Bandung

Abstract

This study describes the governance of the creative industry development, and the potential of the creative industry in the growth of the economic sector in the city of Bandung. Associations of fellow creative business actors can create new innovations in developing their business products, because in it there is an exchange of ideas and honing creativity. There are 17 sub-sectors of creative industry in Bandung. This study tries to understand how creative industry development policy innovations through the Bandung Creative Hub which is a forum for creative business actors to gather who can take advantage of the facilities and infrastructure provided to develop innovations in creating products that have superior value. The researcher uses the policy innovation theory of Jean-Eric Aubert which consists of seven dimensions. This study uses a qualitative approach. The results of the research on the development of creative industries in the city of Bandung can be said to be not optimal in their management and there are only 7 sub-sectors that are facilitated. There are still business actors who do not know that the Bandung City Culture and Tourism Office facilitates Intellectual Property Rights (HAKI) and difficulties in transferring knowledge to creative industry business actors.