A Study on different factors of Investors Behaviours for their Investment decision making ability with reference to Gujarat State

Abstract

The core objective of this study was to find out the different factors for the investors behaviour as a part of their investment option in the Gujarat state, the author has collected in total 150 total samples as a part of the study. To identify the different factors which are responsible for the different types of biases that have been faced by the investors in the market, the author has applied the exploratory factor analysis as a part of the identification of the factors for their behaviour. The sampling techniques which have been applied in this study is non probabilistic convenient sampling as the responses have been covered from the investors those who are experienced in the market. Out of the exploratory factors analysis for the identification of factors for the particular behaviour of investors in the investment market of Gujarat State, it has been noted that total three factors which are identified out of this study which are Company Profiling, Herding Bias and Risk Awareness of the Investors.