Impact of business ethics and CSR on societal welfare: the case of BP oil spill
Keywords:
BP brand, Brand positioning, Deep water horizon, Ethical corporate marketing.Abstract
The blast of the BP-rented Deepwater Skyline and ensuing oil slick stand as a prosecution not simply of our public energy needs and ecological policing; similarly address a disappointment of Somewhat English American corporate regulation and what passes for corporate social obligation in business today. Involving BP and the catastrophe as a convincing contextual analysis, this Article looks at green promoting and corporate administration and recognizes components of every that urge firms to connect just cursorily in corporate social obligation yet trumpet those endeavors to enthusiastic purchasers and financial backers. This Article then proposes changes and assurances intended to increment corporate social obligation, root out greenwashing, and perceive risk for corporate social obligation fakes on shoppers and financial backers. One of these securities gets from the recently ordered Dodd-Straight to the point Act, whose Department of Purchaser Monetary Security could assume a main part in policing fake cases of corporate social obligation.