Problems Faced by The MSMES on Adoption of Digital Marketing - With Special Reference to Coimbatore District, Tamil Nadu

Abstract

The Micro Small and Medium Enterprises (MSMEs) sector is a major contributor to the socio-economic development of the country.  The sector also contributed immensely with respect to entrepreneurship development especially in semi-urban and rural areas.  Covid-19 was one of the major factor that led to aggressive digitization of India’s  6.3 crore MSMEs. But still some problems are been faced by the MSME sectors. Through this study the researcher finds the problems faced by the MSMEs on adoption of Digital marketing with the help of Semi-structured questionnaire and analyzed with the help of Chi-square test. And conclude that major problems have been faced by the MSME on adoption of digital marketing has been identified and 33.05% are facing the problem on lack of skill and knowledge and the rural peoples are still not aware about the digital marketing.