Measuring the Factors Influences of Online Shopper towards E-Commerce Shopping Decision Making

Abstract

This research study attempt to expand factors influences of online shopper towards E-Commerce Shopping Decision Making. The study supports the understanding of the impact of online advertisement which leads to consumer decisions. The study involves qualitative and quantitative studies to develop the scale. The  results of the correlation analysis, which shows the relationships among these study variables, namely, are significantly correlated with Gender, Age, Area of Residence, Marital Status, Educational Qualification, Occupation, Monthly Income, Type of Family, Number of Members in Family, Number of Earning Members and problems faced by online shoppers towards while purchasing through online shopping and The factors that influence overall factors influence online shopping decisions influence factors are Responsiveness (RES) Creditability (CRE)Accessibility (ACC)Reliability (REL) Convenience and Ordering Services (CAOS)Communication (COMM) Competence (COMP) Courtesy and Personalization (CP ) and Security and Privacy (SAP)  the result of the  study   can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.