Influencing Factors for Consumer Buyer Behaviour in The Indian Context

Abstract

Consumer shopping for Behaviour refers to the shopping for behaviour of the final word client. Several factors, specificities and characteristics influence the individual in what he's and therefore the client in his higher cognitive process, searching habits, buying behavior, the brands he buys or the retailers he goes. A private and a client is semiconductor diode by his culture, his social group, his class, his membership teams, his family, his temperament, his psychological factors, etc., and is influenced by cultural trends likewise as social and social setting. By distinguishing and understanding the factors that influence their customers, brands have the chance to develop a technique, a selling message (Unique Selling Proposition) and advertising campaigns a lot of economical and a lot of in line with the wants and ways that of thinking of their target shoppers, a true plus to higher meet the wants of its customers and increase sales.