Challenges, Opportunities and Strategies in Marketing of Healthcare Services in India

Abstract

Healthcare trade has become one among the foremost competitive industries in Asian nation. The attention trade is growing at Associate in Nursing accelerated pace because the variety of personal hospitals within the country will increase. The e-Health market is calculable to be price US$10.6 billion by 2025. However, one among the largest challenges facing each new and ancient hospital sectors is attention promoting. This paper seeks to look at the challenges moon-faced by Indian hospitals from an attention promoting perspective. The study is predicated on offered secondary information and literature and additionally aims to spot opportunities associated with attention promoting in Asian nation.