Relationship of Demographic Characteristics, Age, Educational Qualification, Tenure in the Organization and Job Position of Employees with different dimensions of Market Orientation – A TSRTC study (Telangana State Road Transportation Corporation)

Abstract

Public transport provides one of the most important modes in fulfilling the travel needs of the society. More so in case of the developing and underdeveloped nations in the world. Bus public transport apart from rail provides very economical means to travel and hence are popular modes. This study focuses on the bus public transport and the two important employees within the organization who provide the services to the people i.e., the driver and the conductor. These two employees of the organization play a very vital role in satisfying customers and retaining their loyalty.

Methodology:

The study focuses on the importance of Market Orientation of these employees and how their market orientation is affected by different demographic factors. The study examines the relationship of age, educational qualification, organizational tenure and job position with different dimensions of market orientation of the employees.

Findings:

The lowest age group employees belong to compassionate appointment batch i.e., family member provided with job on death of employee while in service their education levels are higher than others and show more commitment towards organisation as they are a part of organisation from their child hood. The age groups (44-51, 52-59) may be classified into a disappointed group as expected benefits like salaries and retirement benefits are not being paid on time. It is also seen that the employees with different educational backgrounds do not show significant difference in intelligence dissemination, intelligence generation and responsiveness.

Originality / Value:

Bus transport system is an ideal for meeting the huge increasing demand for passenger transport services. Bus transport system makes the most optimum use of the available road space and fossil fuel by transporting maximum number of people per unit of road space. This is one of the first empirical studies that examined the relationship of demographic characteristics, age, education and tenure in the state road transportation corporation in Telangana state and India as well. Based on the empirical evidence, this study provides the practical and theoretical implications of these findings and will be useful to other public road transport corporations in India and other countries.