Communication On The Empowerment Of Manggala Agni In Controlling Land And Forest Fires (Karhutla) During The Covid-19 Pandemic In Dumai City

Abstract

This study aims to explain how to communicate the empowerment of Manggala Agni in controlling forest and land fires during the Covid-19 Pandemic in Dumai City. In this study, researchers used a descriptive method with a qualitative approach. Data were collected through observation, interviews, and documentation. This study uses the Miles and Huberman model of field data analysis techniques. The results showed that Manggala Agni is a communicator with credibility and ethos. Utilization of social media and zoom meeting applications are utilized for communicating messages on controlling forest and land fires during the Covid-19 pandemic and strengthening interpersonal communication. So, the Covid-19 pandemic. The effect is that empowerment communication can increase knowledge, change behavior, and involve the community in controlling forest and land fires.