The Model of Business Management and Entrepreneurial Culture in Achieving Economic Empowerment and Its Implications for the Performance of KUBE in West Java Indonesia

Abstract

Kelompok Usaha Bersama (KUBE) or joint business group is a unique business model launched in 2010 by the Ministry of Social Affairs for alleviating family poverty who received social assistance from the Family Hope Program (PKH), it is funded by the West Java Provincial Government. To date, however, KUBE’s model apperceived unsuccessful, due to low business management skills and weak entrepreneurial culture resulting a low level economic empowerment and performance. Therefore there should be ways to investigate the model and seek for solutions. The purpose of study is to analyse the model of business management and entrepreneurial culture in achieving economic empowerment and its implications for the performance. The method used was a mixed method between quantitative and qualitative approaches with data processing techniques using path analysis, categorization and coding. The working hypothesis showed that there are a significant simultaneous and partial effect of business management and entrepreneurial culture on economic empowerment and its implications on performance is accepted. The research findings indicated a management based value as a variable which also affects economic empowerment besides management business and entrepreneurial culture, it must be a requirement before submitting a business funding proposal. In its implementation must involve academics, business, community, government and media parties.