Acceptance of Social Media Networking Sites among Women in Coimbatore City

Abstract

To be concluding, social websites ‘digitally’ link folks, those who may identify or may not identify each other. They make ease use of exchange of information; provide various features for an interactive communication. The study indicates that the women are actively participating in every event of social media and also they were very much addicted to it. The study also revealed that, the greater acceptability were developed among young women, educated, married, professionals and high salaried persons. Further the research exposed that the social platform has become a necessity in the modern epoch and it provides chances for customers inter personal and individuality and also it impacted on women’s social life style.